Hello, I'm Nadia—a Melbourne-born, London–based creative director and maker.
I started out as a writer and editor in print publishing and digital media, creating blogs and e-newsletters for a bunch of different brands. I loved MySpace and Tumblr. I shot “street style” pics on a digital camera. I wrote and edited feature articles for niche print mags. It was a time.
For the past eight years I’ve applied this editorial lens to advertising, most recently as Group Creative Director at R/GA in both New York and California. There, I helped a team of 20+ creatives build stories and relationships between audiences and brands.
I get my energy from great communication—from a brand to its people, from a product to its users, from human to human. I love building teams and growing talent. And I love creating real engagement and meaningful stories, no matter the medium.
You'll find some of my in-house and freelance projects on this site. If you’d like to contact me directly please head here.
SPECIALTIES:
Audience-first content
Voice & messaging
Brand platforms
360 campaigns
Story editing
Team building
CLIENTS:
YouTube
Instagram
Samsung
Stitch Fix
JanSport
Verizon
+ more
Awards:
Webbys People’s Voice 2023
Webbys Fashion, Beauty & Retail Campaign 2023
YouTube Best Translation of an Audience Insight 2019
Digiday Best Brand / Influencer Collab 2019
Shorty Awards Finalist Long Form Video 2019