Hello, I'm Nadia—a Melbourne-born, New York–based creative director and writer.
I‘m a publishing alum who ended up in advertising. I started out writing blogs and e-newsies about cities and culture. I loved MySpace and Tumblr. I shot “street style” pics on a digi camera. I wrote and edited features for niche print mags.
For the past 10 years I’ve brought this editorial thinking to brands. Currently I’m Group Creative Director at Hinge, where I lead creative work across narrative, writing, tone & voice, and brand campaigns. Previously I was at R/GA, where I helped a team of 20+ creatives figure out what brands should say and how they should say it.
I get my energy from great communication—from a place to its people, from a product to its users, from person to person. I love building teams and growing talent. And I love making stuff that’s kooky and fun, but still hits your heartstrings just a little.
You'll find some of my in-house and freelance projects on this site. If you’d like to contact me directly please head here.
SPECIALTIES:
Audience-first content
Voice & messaging
Brand platforms
360 campaigns
Story editing
Team building
CLIENTS:
Hinge
MillerKnoll
R/GA
YouTube
Instagram
Samsung
Stitch Fix
JanSport
Verizon
+ more
Awards:
Webbys People’s Voice 2023
Webbys Fashion, Beauty & Retail Campaign 2023
YouTube Best Translation of an Audience Insight 2019
Digiday Best Brand / Influencer Collab 2019
Shorty Awards Finalist Long Form Video 2019