Client: JanSport
GROUP CREATIVE DIRECTOR, R/GA, 2022
Sustainability ads can be trash. (Especially when they’re made by brands who are trashing the planet.) So here’s a sustainability ad that makes fun of other sustainability ads, from a brand that takes genuine action in the space.
CREDITS
Executive Creative Director: Bryan Gregg
Creative Director: Scott Steele
Associate Creative Director (copy): Michael Palma
Junior Copywriter: Jessica Couloute
Junior Art Director: Stephanie Wang
Senior Designer: Delfina Urien
Production: Alec Carrier, Juanita Gonzalez