Client: YouTube
GROUP Creative director, r/ga, 2022
A campaign that championed an overlooked creator community during the biggest fashion event of the year. Up-cycled pieces from 40 up-and-coming YouTube Shorts makers were displayed on billboards, social, digital mastheads, and IRL in a custom-built SoHo storefront during New York Fashion Week.
Awards: Webbys Winner, Fashion, Beauty & Retail Campaign (2023). Webbys Winner People's Voice (2023)
Credits
Executive Creative Director: Bryan Gregg
Creative Director: Scott Steele
Associate Creative Director (motion): Abram Seaman, Felipe Mahalem
Associate Creative Director (art): Zöe Lyle, Brian Vanderputte
Associate Creative Director (art): Diego Morales
Senior Designer: Delfina Urien
Senior Video Editor: Alexandra Redd, Michael McLenighan
Copy: Shana Billigsley, Aishika Sen
Art: Jameson Thornock, Shreya Rege
Strategy: Mariana Revilla
Production: Katia Davidson