Client: JanSport
GROUP CREATIVE DIRECTOR, R/GA, 2022
JanSport takes genuine action in the sustainability space, using low-impact materials and reducing water use in its supply chain. And Gen Z cares about action. So we made a sustainability ad that makes fun of other sustainability ads (which can be total trash) with the kind of wit and levity that hits for their core audience.
CREDITS
Executive Creative Director: Bryan Gregg
Creative Director: Scott Steele
Associate Creative Director (copy): Michael Palma
Junior Copywriter: Jessica Couloute
Junior Art Director: Stephanie Wang
Senior Designer: Delfina Urien
Production: Alec Carrier, Juanita Gonzalez