CLIENT: Samsung
associate creative director, r/ga, 2019
Smartphones transformed creative possibilities for young makers, and this 10-part series documented the revolution. Each episode paired a seasoned pro with an up-and-comer and captured the creative process. Our team created the series, then cast, directed and edited each episode in partnership with cinematographer and DP Cameron Glendenning and Bryght Young Things.
Awards: YouTube Winner, Best Translation of an Audience Insight (2019). Digiday Winner, Best Brand / Influencer Collab (2019). Shorty Awards Finalist, YouTube Partnership, Long Form Video, Instructional (2019)
Series trailer
/make with Anna Akana
/make with Issa Rae
/make with Brian and Scott Nicholson
/make with Cory Richards
/make with Connor Franta
/make with Nigel Sylvester
/make with Alicia Ward
dot.com experience
Credits
ECD: Bryan Gregg
DP: Cameron Glendenning
Lead Editor: Randy Rubin
Social (Art): Juliette Delerue
Social (Copy): Isobel Oliphant
Art Director: Gabe Towels
Producer: Nick Williams
Strategy: Hannah Forbes
Press
Marketing Dive: Samsung’s /make series on YouTube wins over Gen Z
AdWeek: Here are the winners of the 2019 YouTube Works Awards
Fast Company: Issa Rae, Anna Akana and
Other Pros Teach you how to Create with Samsung Phones
Bossip: Issa Rae, Kevin Garnett and more head to Art Basel x Samsung
/make Creators Brunch in Miami