Client: Instagram
Creative director, r/ga, 2020
A campaign that inspired teens to have fun and share more of their worlds on Stories. The resulting 2000+ ads sparked a 4.7% lift in Stories from Gen Z across seven markets, which made it Instagram’s most successful campaign to date. Our team designed, wrote, directed and edited each spot in partnership with the talented Ben Pier and Michael Casker.
Credits
Creative Director: Rebecca Rumble
Associate Creative Director (copy): Isobel Oliphant, Jake Lemkowitz
Associate Creative Director (motion): Abram Seaman
Art: Juliette Delerue, Zöe Lyle, Gabe Towels, Bayyina Black, Woohyun Lim
Design: Bria Benjamin
Copy: Jess Norris, Zöe Farrell, Chris Parker, Megan Plevy
Strategy: Maya Goldberg
Production: Amanda Huelse, Lisa Greenleaf