CLIENT: Stitch fix “We’re so you”
r/ga, creative director, 2021
Stitch Fix’s expert stylists and super-smart algorithm make it a style destination like no other. We helped them build a brand platform and campaign that champions this difference, We’re So You. It also marked the launch of their direct-buy service, Freestyle. Directed by Gemma Warren, these anthemic spots hit TV, radio and digital space across North America.
Credits
Executive Creative Director: Bryan Gregg
Associate Creative Director (Art): Natalia Fredericks
Associate Creative Director (Copy): Lane Petrauskas
Senior Copy: Lori Louie
Strategy: Justine Sarfan
Producer: Chris Stoddard, Janie Penney
Account Lead: Ashton Mitchell, Greer Oliver
MEDIA
Ad Age: Stitch Fix Pumps Up Marketing,
Promotes New Non-Subscription Model As Sales Surge