CLIENT: Jansport
CrEative Director, R/Ga, 2021
A freeform variety and comedy show to help Gen Z laugh off an intense back-to-school season. Each episode was hosted by RuPaul’s Drag Race All Star Jan Sport, and featured some of the internet’s biggest breakthrough voices.
Press: JanSport taps TikTok Talent to star in a Gen Z-inspired Comedy Series (AdWeek)
Episode 1
feat. Boman Martinez-Reid and Rich Caroline
Episode 2
feat. Ashton Ray, Coco Jones and Jay Love
Episode 3
feat. Ladyefron, Coco Jones and Ashton Ray
Episode 4
feat. Charisma Stevens, Rich Caroline and Noah Miller
Episode live post
Influencer post
Snackable promo
Credits
Executive Creative Director: Bryan Gregg
Group Creative Director: Iggy Rodriguez
Associate Creative Director (Art): Natalia Fredericks
Associate Creative Director (Design) and Lead Editor: Kirstie Bones
Copywriter: Meghan Lai
Production: Janie Penney and Laura Allin
Influencer Strategy: Ashley Holyfield
Account Lead: Ashley Barrett